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Research papers

Untangling the European web

Does online advertising belong on the media plan? In 1998 the answer was certainly yes, but to what extent? This issue is of increasing importance as clients are very well aware that traditional media are not as good as they used to be at reaching...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Authors: Susanna Rehbein, Jennifer Baum
June 15, 2000
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Citation

Rehbein and Baum (2000a, June 15). Untangling the European web. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/untangling-the-european-web-5580


Research papers

How internet advertising works

The rapid increase in the number of people who can and do access the Internet, has resulted in similarly strong increases in the amount of money spent for online advertising. This increase in spending makes it more and more important that the...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Authors: Rex Briggs, Horst Stipp
June 15, 2000
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Citation

Briggs and Stipp (2000a, June 15). How internet advertising works . ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/how-internet-advertising-works-


Research papers

An email from the edge

It is a complex, tangled and now seemingly somewhat fragile web that we have woven. The online population is now around 260 million people, just over 40% in the US. We are probably headed for 300 million this year. It has at least doubled since the...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: David Pring
June 15, 2000
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Citation

Pring, D. (2000a, June 15). An email from the edge . ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/an-email-from-the-edge-


Research papers

Pop-up surveys

The pop-up survey has been one of the most positive contributions to web site research in the brief history of Internet research. The technique became widely used after the pioneering work of Micael Dahlen (1998) on the Swedish web site Passagen. So...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Pete Comley
June 15, 2000
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Citation

Comley, P. (2000a, June 15). Pop-up surveys. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/pop-up-surveys


Research papers

Editorial

What belter way to explore new marketing and market research issues such as these than to be given the opportunity to examine recent ESOMAR papers on the subject? I trust I have managed to select a number that you will find both informative and...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Richard Brookes
June 15, 2000
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Citation

Brookes, R. (2000a, June 15). Editorial. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/editorial